CAPABILITIES AND SPECIALTIES
Discernment : the quality of being able to grasp and comprehend what is obscure. A power to see what is not evident to the average mind. Stresses accuracy (as in reading character or motives or appreciating art).
Organizational Psychology: include personnel psychology, motivation and leadership, employee selection, training and development, organization development and guided change.
Customer Satisfaction Indexing: Determining from customers what they like best and what they like least and how your company is perceived.
Competitive Analysis: Interview competitors about how you're perceived in the marketplace. A third-party managed competitive infiltration in complete confidence and confidentiality.
Management Mentoring: Come along side executive management, owners to guide and assist in reaching the specific desired outcomes.
Market Research : Through research determine areas that shore up profitability in new markets, new customers, competitive edge, and product enhancement.
Audience Testing: In concert with Nielsen Research, perform tests that provide solid marketing decisions and business direction.
Social Media Marketing Management: This latest and greatest marketing communications methodology takes an emormous amount of planning because:
- the leadership needs to know how it works,
- is all-in on the budget,
- understands how it is measured and
- can describe the desired outcome results.
No one person can handle all of the channels, over 600 worldwide, nor execute solely on his / her own. It is entirely necessary to have a team of trained media analysts that network outloud............. live together in a virtual war room. The trick is to have people think they've found a treasure, an original, a first to find something, a secret revealed, type feeling and more...... like persuading fans and followers to persuade each other, the ultimate trick.
Strategic Marketing Planning: With over 25-years of strategic marketing experience, and helping companies implement ongoing profitable results, John Germaine brings a valuable perspective to developing strategic marketing plans and programs.
The approach [Use of Milestones and PERT chart planning], style and over all concept was inspired by Rich Germaine and the content, major contributions and the logical flow of the overall marketing by John Germaine. The charts were computer drafted by Alan Hauge and are merely an example of the importance of film process management.
These charts were conceived on "white, 3 foot by 20 foot butcher paper, tack to a wall" years ago and have had quite a few revisions. Many of the blocks require a re-cast, however, the general flow and organizational thinking is the same.
Distribution actually begins when the whole film project is funded [production and distribution] to gather secure and fast moving traction in social media networking around the world to billions of users. [ In July 2018 Facebook has a drop off of users but is still at over 2 billion. The number of all social media users is expected to reach 2.7 billion in 2019].
The three important things to do in marketing planning: test, test & test.